As you watch the Denver Broncos play today against the New England Patriots for the AFC Championship, you will notice that quarterback Peyton Manning yells Omaha at the line of scrimmage a lot.
His repetitive use of the 'Omaha' audible at the line of scrimmage during Denver Broncos games this season has thrilled some at the Nebraska city's chamber of commerce and other companies in the area, but what does the secret play call really mean?
Manning took time to explain the meaning of the 'Omaha' call at the line of scrimmage to reporters this week as the Broncos prepared for the AFC championship game.
Manning was asked about what the call means on Wednesday and had a deadpan answer in pretty good 'Manning style.'
"I’ve had a lot people ask what Omaha means," Manning said.
"Omaha is a run play, but it could be a pass play or a play-action pass depending on a couple things — the wind, which way we’re going, the quarter and the jerseys that we’re wearing. It varies really play to play. There’s your answer to that one.”
So – he's not really going to say.
How many times will Peyton Manning scream out Omaha at the line of scrimmage during today's game?
It is assured that someone will be counting, because each time he does $500 will go to one of his charities.
Manning said 'Omaha' 44 times in last week’s game.
The same number of 'Omaha's' against the Patriots this week would be worth $22,000 the PeyBack Foundation—Manning's charitable organization that is dedicated to promoting "the future success of disadvantaged youth by assisting programs that provide leadership and growth opportunities for children at risk."
Omaha Steaks' public relations staff put together the idea for the donation for Peyton's charities and other Omaha companies have chipped in as well.
The other companies participating are ConAgra Foods, First National Bank of Omaha, Mutual of Omaha and Union Pacific.